Gourmet Food HamperAs a virtual p.a. clients often ask me to source executive gifts for their clients. It can be a fairly hard task given that you don’t necessarily know your client or your client’s client very well. This is where I find a food Hamper can come across as a very thoughtful gift if you tailor it to your clients likes and dislikes as well as their clients likes and dislikes.

What you need to do is to compare your client’s personal profile, their business profile and their client’s profile so that you can generate a list of options for your client’s approval. Two important things to bear in mind before you start and whilst your task is in progress:

  • Your cultural gift ideas may differ to those of your clients or the client’s client. You have to do your research really carefully because it is your client’s reputation that is at stake.
  • If your client’s client works for a large corporation you need to check out their guidelines for corporate gifts. You should also check out any local, state or national laws covering such gifts.

Keeping the above information in mind here are some tactics that you can employ to match the food hamper to the client’s client:

  1. Complete your standard client questionnaire form for the client’s client by carrying out some research; question your client, search on the internet, through local Chambers of Commerce and through the local business pages. If you are able, to you could even call the p.a. for the client’s client and make some tactful enquiries. This should help you identify some of their interests.
  2. Determine what sort of impression your client is trying to achieve i.e. casual, professional, chummy.

Once you have a completed profile you can start to make some educated guesses about the type of food hamper to send. As in all business transactions quality and a personal and professional touch is key. The gifts that you source must be of high quality and they must be appropriate to the person that is going to receive it e.g. do not send alcohol to someone that doesn’t drink, do not assume that because they are in business they play golf, make sure that the food hamper is Halal or Kosher where necessary.

Once you have a shortlist of food hampers, send the options for your suggested gifts to your client for final approval. At this point you should discuss the presentation and delivery method ensuring that these options are as personal as possible and culturally appropriate.

This should get you through this thorny topic and ease some of the anxiety that can form whilst trying to complete this type of task.

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Lots of people ask me why on earth someone would want to utilize a virtual assistant. The reasons are many and varied but in the end the biggest 2 factors are time savings and cost. The following is extracted from some research that was carried out in the USA which paints a very clear picture and is food for thought in our present economic climate.

Cost Comparison (£)

Full-time employee

Virtual Assistant

Hourly rate of pay

12.00 

£25.00 

Fringe benefits @ 35%
(Health/Dental/Life Insurance, Retirement Plans)

 5.00

 None

Overhead rate @ 50%
(Office space, Equipment & office supply expense, UI insurance, Worker’s compensation, Overtime pay, Administrative costs)

 7.00

 None

Total effective rate of pay

 24.00

 25.00

**Hours per year

 2,080

 480

TOTAL Annual labour cost

 52,000

 12,000

Difference = £40,000 per year

By hiring a Virtual Assistant, you SAVE £40,000 per year!

Although the Virtual Assistant’s hourly rate is more than the employee’s rate in the first place, you save the cost of benefits and overhead that would have to be applied to the new employee’s wage. And, because Virtual Assistants are usually more experienced, more efficient, and better connected than the employee, you’ll need to devote far less time to the project to get the same results: an average of 480 hours a year versus 2,080 for the new employee.

Don’t forget you are also making savings on training costs, equipment costs and software costs.

**Remember, with a Virtual Assistant, you only pay for the time on task by the minute! No more paying for socializing, hour-long lunches, or frequent trips to the restroom.

Your employee’s 8-hour day can be crunched into 3-4 hours with a Virtual Assistant.

Simply put, you should contract with a Virtual Assistant because it’s more cost-effective and Virtual Assistants go above and beyond the normal assistant’s duties to impact your own productivity. As small business owners themselves, Virtual Assistants understand the importance of effective time management. And since your bottom line directly affects the Virtual Assistant’s bottom line, s/he has a vested interest in helping your business succeed.

No task is too big or small for a Virtual Assistant to handle. Even if you only have one hour of work a month for a Virtual Assistant to do, a VA can (and will) do it.

*Source: Virtual Assistant Networking Association (VANA) Cost Comparison - The Largest Global Network Online for Successful and Aspiring Virtual Assistants.

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